BRANDS
Striving to be the leading branded group of mid-to-premium ladies’ footwear in the PRC, the Group upholds a diversified brand strategy and product portfolio as to diversify its footwear offerings and enter diversified market segments. The Group is popular for its brand values of elegance, charm and fashionable in the market, and operates self-developed brands, including C.banner, EBLAN, MIO and licensed brand United Nude.
BRANDS
 C. banner, founded in 1995, sets out from the design concept of “Inspired Life With Temperature” and combines exquisite manufacturing technology to create pervasive, relaxing and comfortable footwear products. Adhering to the brand proposition of “Footwear With Life Inspiration”, the C. banner is committed to bringing modern young families fashion items closer to quality and life by a classic design style with details and ease. C. banner conveys the elegant, meaningful and pure self-expression in the new era, making every step an art of simplification. |  |
 EBLAN, the sweet and cool easy-fashion women’s footwear brand, redefines the girliness with “Half Cool & Half Sweet”, advocates “preference for myself, and fashion by me”, and encourages the expression of multi-faceted real self. |  |
 MIO, derived from “me” in Italian, expresses the meaning of maintaining oneself in the world of losing oneself. It is a unique footwear brand for those individual, fashionable and interesting girls who have turned on the switch of “Slightly Mature”, using design language to express independent women’s own “me” consciousness, let those minds unwilling to be mediocre be fully released, which can not only bloom elegantly, but also walk everywhere. By constantly exploring the lifestyle of refined women, sharing aesthetics and fashion attitudes, MIO defines footwear with the narrative archetypes that different people set in their lives and work. Give each pair of footwear fresh life and deliver more fresh vitality to women living in the moment. With unrestricted imagination, MIO conveys the power that truly belongs to women. |  |
 As a comfortable footwear brand, natursun has long been committed to development of shoemaking craftsmanship.It inherits the essence of shoemaking techniques from both China and abroad, while continuously making improvements to them. The brand has conducted in-depth analysis and comparison of foot shape data characteristics across different countries and regions on a large scale. Additionally, it sources natural materials from around the world, integrating the essence of nature, keeping pace with fashion trends, and developing and producing comfortable footwear that is better suited to the feet of Chinese people. Natursun has always taken "comfortable, natural, high-quality and fashionable" as its brand core, and regards "comfortable walking" as its design philosophy. With its fashionable and feminine style, as well as comfortable wearing experience, the brand brings the sense of confidence and joy to office ladies in China. |  |