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BUSINESS

Our primary business is the design, manufacture and distribution of mid-to-premium women’s footwear under self-developed and licensed brands. We control the key supply chain functions of design, manufacturing, marketing and sales in our vertically integrated business model. We also enjoy customer interaction because of our extensive, strategically located retail network. Moreover, we own three production facilities in Nanjing, Dongguan and Suining, respectively, which provide us with a total annual production capacity of 6.75 million pairs of shoes.

In addition to our primary self-developed and licensed mid-to-premium women’s footwear business, we manufacture footwear on an order-by-order basis for international companies representing international footwear brands. We intend to maintain our current scale of this business segment as it helps us to optimize our customer base.