sundance is the contemporary high fashion brand of C. banner in China, with the core values of “Vogue, Liberty, Unhibited and Sunny”.

In the definition of sundance, being trendy neither means to chase after every upcoming trend nor loses oneself in the age of the Internet when information is scattered everywhere. In addition, trendy people always have their own insight and attitude while they pursue a vivid personal style with strong characters. They are unique, liberal and uninhibited. “Me” is the principal role in their world, which is similar to the sun in the universe, and becomes the popular icon among others with pride.

sundance believes the true value of vogue is “to be yourself”. Let us become the “sun-dancer” who could live with our own characters and definitions of personal styles.