JC Collezione is an own brand of Highline United China (HUC). HUC is related to the world famous leather goods company - Max Oriental Group which produced "comfortable & tasted" high-class lady's shoes. HUC kicked-off the fashion shoes of China and leads many world famous shoes brands in China.

Spring 2001, JC Collezione officially born in VittoreOlona in Milan, Italy and owned hundreds of stores in China. It located all over in Bejing, Shanghai…and several main cities with big market share of competitors.